Despite a 3% drop in shipping volume across the board for smartphones, the premium smartphone industry has experienced rapid expansion.
The second quarter of this year saw a 3% dip in the Indian smartphone industry, while the premium and ultra-premium smartphone market saw a tremendous 16% rise, accounting for 17% of total sales.
Counterpoint Research’s most recent research indicates that Apple continues to dominate the ultra-premium sector (Rs 45,000 and above) with a 59% share, making India one of the company’s top five markets.
Regarding the overall market share, Samsung has maintained its leadership position for the third consecutive quarter by selling 18% of all phones sold in the nation. The South Korean company has a 34% market share in the luxury smartphone class (Rs 30,000 and above), owing to discounts on the Galaxy Z Flip 4, Galaxy S21 FE, and the most recent A-series and F-series smartphones.
The only brand in the nation to record year-over-year increase is Vivo, which continues to hold onto the number two spot. This was made possible by the business’s robust retail presence, several product introductions at various price points, and iQOO’s online expansion.
Oppo accounted for 21% of all shipments in the upper mid-tier valuing segment, which covers products priced between Rs 20,000 and Rs 30,000.
With a growth rate of 68% from April to June, OnePlus was the brand with the quickest growth. Apple (56%), Transsion (34%), Lava (53%), and Nokia (6%), among other brands, all saw growth.
Bimal Mardi is a Professional Content Writer. He works in First Santal Broadcast Network TV/ News channel in India. Bimal Mardi writes about Technology, Education and Tech Product Reviews
